Strategy
development

ExactAudience uses multiple DSP's and has access to billions of RTB impressions each day across thousands of web publishers. Our typical campaign strategy development process involves the following steps:

• Assessment of advanced retargeting opportunities across identified segments
• Analysis of behavioral and demographic segmentation options
• Site list development, supported by past performance data in ExactAudience's data warehouse
• Bidding recommendations based on objectives, targeting parameters, and budgets
• Determination of whether dynamic creative should be used and how it should be set up
• Proprietary attribution testing, discussion, and design
• A full review of available CRM data and subsequent DMP integration recommendations

Campaign setup & launch

Once the overall strategy has been defined, The ExactAudience team will begin set up. This stage starts with data integration and ends as the campaign goes live. Once launched, changes can still be made to any parameter at any time. Set up includes the following:

• Import of CRM and 3rd party data for targetting
• Conversion tracking integration, including order ID and conversion value information
• Flight dates, budgets, pacing, bidding caps, optimization metrics, and other general settings
• Creative review and prep
• Ad unit trafficking & launch

Reporting & optimization

After launch, Exact Audience monitors performance, reviews daily reports and makes adjustments to site lists, bidding parameters, and placements. Our real-time monitoring technology enables us to optimize against campaign goals that can include CPM, CPC, CPA, or view-through metrics.

Learning from past campaigns is also incorporated through the use of:

• Multivariate calculations
• Placement coefficients
• Millions of server-side cookies

We provide regular campaign reports to give complete performance transparency and visibility. Our reports are customized to meet your needs and can be exported in a number of different formats.